What are you looking at?
“Each day billions of images are produced and consumed,” explains Director Massimiliano Gioni. “More than 500,000 images per second are uploaded to a single website. Americans alone take an average of 550 snap shots per second. A record 14 million dollars has been paid for the right to reproduce one single image. We seek comfort in images and carry out wars in their name; we congregate around images, we adore them, crave them, we consume them and destroy them.”
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